About Us

Xanadu Consulting Group Pvt. Ltd. came into existence with the sole purpose of providing media owners, publishers and the like exclusive advisory services encompassing the entire gamut of the business. Consulting intervention’s include Re-engineering organisation structures, hierarchy planning and development of optimal processes for delegation of authority, pricing, brand custodianship, and revenue optimisation.

History

Xanadu Consulting Group Pvt Ltd is a registered company incorporated in April 2003 with Jaisurya & Devi Madhav Das as its principal shareholders. Xanadu was founded by Jaisurya Das, a very senior media professional who has over 30 years of expertise in general management, brand custodianship and marketing strategy. He is today Xanadu’s Managing Director and Chief Evangelist, while Devi is its Director.

Xanadu Consulting Group Pvt. Ltd. came into existence with the sole purpose of providing media owners, publishers and the like exclusive advisory services encompassing the entire gamut of the business. Consulting intervention’s include Re-engineering organisation structures, hierarchy planning and development of optimal processes for delegation of authority, pricing, brand custodianship, and revenue optimisation.

About Jaisurya Das

He is one of India’s best known brand professionals who has powered winning initiatives for groups like the The Times of India etc. The industry calls him a maverick and a marketing evangelist both of which suits his personality! His work in managing media brands, large profit centres and mentoring sees no boundaries.

Jaisurya or JD is known for his strategic marketing skills catalysed by his deep understanding of consumer neuroscience and behavioural economics. He is known to be highly perceptive, incisive and brutally candid, all of which is amply reflected in his writing too.

JD’s passion for neuromarketing has seen him do extensive research in this area, to provide his clients with future ready solutions.

He is also an adjunct/ visiting faculty with leading management and media institutes in India, teaching brand management , media economics and neuro-understanding.
Jaisurya lives in Pune with his family.

Media

Xanadu Consulting Group and Jaisurya Das are synonymous with media and have been covered extensively from time to time by media colleagues.

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