Neuro-Understanding: Understanding the way Neuron’s respond to stimuli is the ‘Holy Grail' of marketing in the future. Marketers will need to conduct research that is governed by the principles of neuroscience.
Neuromarketing is essentially research that is based on the fundamentals of how the human brain works, responds to stimuli and how purchase decisions are arrived at.
While the world is moving ahead rapidly on this platform, India is still battling other priorities while using timed-out marketing strategy.
The future is all about the brain! This must be understood and accepted.
At Xanadu, we take pride in the fact that we predicted this over a decade ago and worked tirelessly to research and learn the vagaries of live neural networks.
Today, we help clients understand the importance of brain-led strategy rather than board room led ideation. Most marketing strategies have been done to death and yet the audience hasn't been deciphered well enough to keep them sticky.
Sustainable audiences remain the challenge for every company, be it a start-up or a large enterprise. The solution lies in understanding the response to marketing stimuli and creating strategy that can penetrate neural networks at various points.
Xanadu would be happy to give you an overview of this fascinating subject and how it can change the way your audience responds.